INTERSPORT now brings Sport to the people in the new concept store at Dubai Festival City

8 September 2011

We’ve Moved! Come visit our new concept store at Dubai Festival City,

We’ve Moved! Come visit our new concept store at Dubai Festival City,

Intersport, an Al-Futtaim group company, announced the launch of a brand new concept store in Dubai Festival City adjacent to ACE, bringing a brand new sporting experience to the UAE.

Our new store concept is not dividing the merchandise by brand shop in shop, neither by-product category, but by Sports. Whatever you are looking for your sport, you will find it in the same area. So if running is your passion, you will find in the running department: running shoes, running apparels, socks, heart rate monitors, running caps, sports nutrition products and our related services: Foot Scan technology for the right shoe for you, Feel Your Run to test the shoe on a professional treadmill.

Christophe Altabas - General Manager GCC of INTERSPORT Middle East, said

The new store concept centres around the layout of products by sport rather than by brand or by product type, so that all items relating to a particular sport can conveniently be found together while catering to all levels from beginner to athletes.